Pursuit of Deliciousness
Pursuing hidden flavors in cooking
The history of kelp tea is not certain, but it seems that there was already in the Edo period. The boiling water is poured to the chopped kelp, it drinks, and after drinking it, it eats the kelp that became the dregs. It seems that it was liked as so-called flavored tea. The kelp tea of the powder that we know well appeared in 1918. The person who made it is the founder of the GYOKUROEN, Mr. Umazou Fujita. Yes, the "kelp tea" of the GYOKUROEN is the originator of the powder kelp tea, at the same time, the kelp tea is also the originator of the instant beverage. In addition, green tea was also developed in 1930. The freeze-dried instant coffee was put on the market in 1938, so it was much earlier than that.
Gyokuro-en, a safe and delicious commitment
Pursuit of Deliciousness
The taste of kelp tea changes according to the quality and place of production of kelp.
Our kelp tea uses the Rausu kelp which is said to be the highest quality product in Japan. The fiber quality is soft, and it is also famous as the kelp which aroma is very good. Moreover, the green tea also uses the Uji green tea of the domestic highest class product because the green tea becomes the decisive factor.
The leader company of kelp tea
Gyokuroen has about 60% kelp tea domestic share. It is the leading company of the industry both in name and reality.
The beverage demand of kelp tea is decreasing year by year, but the overall sales volume is growing. The reason is in the demand of seasoning which is mainly used for business use. Originally, the raw material is kelp, moreover, it is easy to use in powder form. The kelp tea has been used as a seasoning for a long time as a matter of course. It goes well with oden, stewed dishes, and spaghetti with a Japanese flavor. Even now, there are many stores that use kelp tea as a hidden flavor in side dish stores and spaghetti specialty stores, and recently it is also used in convenience store lunch boxes.
Green tea has an 80% share in western Japan, and recently, green tea is also used for business purposes, such as raw materials for confectionery and shaved ice.
The pursuit of quality
In order to deliver delicious and safe tea, Gyokuroen continues to be particular.
The main ingredients, kelp and powdered green tea, are all produced in Japan, and we purchase and blend safe and reliable ingredients from manufacturers after having them inspected for residual pesticides and general viable bacteria at irregular intervals by specialized institutions. We also have a metal detector to prevent metal contamination.
Obtained ISO 9001 certification
The kelp tea is certified by the Tokorozawa factory of the GYOKUROEN group, and the green tea is certified by the Osaka GYOKUROEN head office factory of ISO9001.
Umazou Fujita, the founder of the company, became independent in 1916 and opened the tea supplement "Shizuokaen" in Kameido, Tokyo. The Japanese tea industry, an ancient Japanese culture, is highly competitive and requires something special to survive. It was the kelp tea that he who was seeking the new taste which was not in the other store paid attention to.
The kelp tea that continues continuously from the Edo period is simple only to pour hot water on the kelp. There is the flavor peculiar to the kelp, but it can be said that the feature is only that. Umazou thought. He thought, "If I elaborate the taste and make it possible to drink more easily, kelp tea should become the luxury goods like coffee and tea. He went on a trip to Tohoku, Hokkaido, Sakhalin (present Russian Federation Sakhalin state), he walked along the coastline looking for kelp everywhere, in the train he kept chewing the kelp he got, in the inn he made the boiling water thicker or thinner and licked it, I heard. In 1930, he developed green tea (added sugar). After that, the factory was newly established in Tokorozawa, the branch was put out to Osaka, Nagoya, and Niigata, the sales route was expanded to the whole country, and it became the leader company of the kelp tea. While expanding the sales route to the recent overseas Japanese food boom, we will try our best to develop better products. Thank you for your cooperation.
|Company name||Osaka Gyokuroen Co.,Ltd.|
|Location||6-9, Ajiwara-cho, Tennoji-ku, Osaka City,Japan|
|Business Description||Manufacture of powdered soft drinks|
|Number of employees||20|
|Capital stock||10 million|